Build Your Own Brand



 Build Your Own Brand

1) Define your Branding strategy

A strong, well-defined brand will make growing your company much easier.

But what makes a strong brand?
Typically, what makes a brand great isn’t just one amazing thing—it’s a combination of several. This is where most people get it wrong and because of this, you need a brand strategy. And your brand strategy has to be aligned with your business objectives (the reason WHY you exist), your target client, and your unique selling point.
To put this in perspective, consider Ikea. While they’re definitely not a small startup, they perfectly exemplify a strong brand.
Why? Because they’re known for their low prices, giant stores, customer experience, inspiring ideas
and innovative products.

Ikea's brand is more than just a logo. Agree?
So, define your why and the rest will follow

2) Develop a Brand Identity

For a strong brand, you’re going to need a:

Logo – a symbol representing your business
Tag line – a short & sweet motto
Visual Aesthetic – a consistent color palette,
fonts, design style, and overall concept
Voice – The brand’s tone, vocabulary & syntax
Once you have these setups, you can start building the rest of your brand's collateral.
eg. Your website, social media graphics, packaging, stationery, etc

3) Implement Track and Adjust

No brand is set in stone. Over time, you may want to update it or do a complete re-branding. Your clients, new emerging technology, and the ever-evolving economy will dictate when you may need to consider re-branding.

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