PINK COWS
PINK COWS - WHAT?!
WHAT IS A 'PINK COW' AND WHY YOU SHOULD CARE
You do know that "branding" is an old topic, right?
Yet, with the rise of social technologies, branding is as accessible as ever, meaning you have so much
more opportunity, but also so much more competition, to build and grow a business that thrives.
For this reason alone, you have to stand out and create a one-of-a-kind brand.
You're either dominating competitors, or you're invisible in the market. You don't want to build a "me too" brand. You want to be completely different.
You want to be the 'pink cow'.
(Seth Godin talks more about this in his book Purple Cow. I’ve simply re-branded this idea as "pink cow" because you know... pink rocks.
Here's how to brand yourself as the 'pink cow' of
your industry...
Yet, with the rise of social technologies, branding is as accessible as ever, meaning you have so much
more opportunity, but also so much more competition, to build and grow a business that thrives.
For this reason alone, you have to stand out and create a one-of-a-kind brand.
You're either dominating competitors, or you're invisible in the market. You don't want to build a "me too" brand. You want to be completely different.
You want to be the 'pink cow'.
(Seth Godin talks more about this in his book Purple Cow. I’ve simply re-branded this idea as "pink cow" because you know... pink rocks.
Here's how to brand yourself as the 'pink cow' of
your industry...
1) DEFINE 'PINK COW' BRAND
Before creating your brand, you must have a
target market, set specific goals, and plan
accordingly. Take a look at where you are now
and where you want to be in the future.
Ask yourself:
• What do you personally want to be known for?
• In business, what do you want to be known for?
• What about in 2 years' time? 5 years? 10 years?
Maybe you want to become an authority in your
niche or perhaps you want a popular eCommerce
store. Or be the next Google.
Whatever your goal, plan correctly from the start.
Be the pink cow.
2) BUILD YOUR BRAND
After you've set your goals, outlined your target market & defined how you wish to be perceived,
then you can start to build your brand.
Start with these 3 brand essentials:
then you can start to build your brand.
Start with these 3 brand essentials:
A) Your Unique Visual Identity
ways to differentiate your business from the competition. Your identity should be consistent and
reflective of your initial goals, yet flexible enough to work across all communication.
This includes your logos, fonts, colors, stationery,
social media profiles, and more.
B) Your Own Website, Domain
Name & Email AddressDo you know what comes up when people
type your business into Google? Hopefully your
own website (e.g. JohnSmith.com) and social media profiles. Are you using a customized email address such as john@smith.com?
These all reflect on your brand's image.
C) You're Social Networks
It's not enough to have a Facebook or Twitter account, you have to actually be active there; share content, provide value, ask and answer questions, and as frequently as possible.Remember that everything you do, say and share is reflective of your brand.
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