WHAT MAKES A GOOD LOGO

 WHAT MAKES A GOOD LOGO?

A good logo is effective. It is distinctive, appropriate, practical, graphic, simple in form & transmits a predetermined message.

5 PRINCIPLES of effective LOGO DESIGN

1) SIMPLE
A plain logo design is easy to recognize and allows the logo to be versatile. Good logos feature something distinct without being overdrawn.

Think Apple's bite!
2) MEMORABLE
An effective logo design should be memorable and this is achieved by having a simple & appropriate logo.

Think McDonald's!
3) TIMELESS
A practical logo should endure decades. Ask yourself, will the logo still be adequate in 10, 20, 50 years?

Think Coca-Cola!


4) VERSATILE
An effective logo should be able to work across a variety of applications.
eg. On your website, clothing & more.

Think Nike!


5) APPROPRIATE
The logo should be designed for its intended audience.
eg. A toy store's logo would be vastly different from a law firm’s logo.

Think Toys ‘R’ Us!


As mentioned, a good logo is distinctive, appropriate, practical, graphic and simple in form, and it conveys the owner's intended message. You should follow the five principles below to ensure that your design meets all of these criteria:

  1. Simple
  1. Memorable
  1. Timeless
  1. Versatile
  1. Appropriate

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