WHAT IS A BRAND?
WHAT IS A BRAND?
A Brand is perceived as an emotional corporate image as a whole.
Jeff Bezos, owner of Amazon and subsequently the world's richest man, said it best:
"A brand is literally what people say about your business when you're not in the room".
"A brand is literally what people say about your business when you're not in the room".
Basically, everything they "think" and "feel", which is why branding is so important.
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