WHAT IS AN IDENTITY?

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 WHAT IS AN IDENTITY?

An Identity is visual & sensual aspects that form the brand.

The IDENTITY or image of a company is made up of many
visual & sensual devices like:
• A Logo (The symbol of the entire identity & brand)
• Stationery (Letterhead + business card + envelopes, etc.)
• Marketing Collateral (Flyers, books, websites, etc.)
• Products & Packaging
• Other Sensual Communication (Audio, smell, touch, etc.)
All of these represent a brand's identity and should support
the brand as a whole.


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